Helina Raud

What mediums, roles or fields you move through?

I work across leather and fashion design, pole performance, DJing, styling, and creative direction.

Ideas, processes, or directions you’re exploring?

As a designer, I draw inspiration from the meta-level, from the subconscious and from beliefs. Im exploring design processes through fashion and leather work, currently developing my own collection while also creating themed events and collaborating on multidisciplinary creative projects that blend different mediums, performance, music, styling, and visual direction.

Favorite project you’ve done & why?

I think my favorite project so far has been the ERKI Fashion Show 2024 collection Fallen Angel, created in collaboration with Anna Abrosimova. It was the first large-scale project where I was involved in every stage from the very beginning, which gave me the opportunity to fully express my creative handwriting to a wider audience.

What makes the project especially meaningful is that, even two years later, people still continue to borrow and wear the pieces. The collection has taken on a life of its own, and every piece feels deeply personal to us — like our own babies.

Also, through the collaboration process, we got to create a really meaningful and amazing friendship.

Current obsession?

Pole dance! And I also think it is my forever obsession; I can never get enough

What kinds of projects, collaborations or contexts are you open to?

I would love to be more included in styling and creative direction projects, and to do more pole dancing and DJing while continuing to improve myself in those areas.

A moment, project, work or memory connected to era?

Maria ERA opening event, where I was pole dancing, and Maria birthday event, where I also performed pole dance and mixed music. Loved the vibes.

What’s next?

ERKI 2026, finishing school then going worldwide;)